Brown-Nosing 101

Career Tip #17 Personal Public Relations Campaigns

Most of the wealthy and wise people I have had the good fortune to know or read about have one thing in common; they believe that everyone has something to teach them. What if you are ready to do something that will make a difference in your career?  What if you're ready to learn from brown-nosers rather than just get angry with them?

One of the best ways to take control of your career, which means taking control of your future, is by creating a Personal Public Relations.   I started this discussion a couple of days ago and over the next week or so I'll try to walk you through a mini-course in creating one of these plans for yourself.

The definition of Public Relations is varied, but in general it is the process that is used to help an organization (or in this case, an individual) and its constituents (often called 'publics') mutually adapt to each other.  You can learn more about this definition and more about Public Relations by visiting the Public Relations Society of America's website.   

The first step in the development of this campaign is research.

Career Tip #14 - First step in your Brown-nosing Public Relations plan

Everyone needs a promotion PR plan.  Have YOU identified those people in your organization and industry who may have influence over the path your career takes?  Once you have done this, the next step in this process is to identify your objectives.  What do you want?  Do you want new job? A promotion?  A raise?  A move to a different department?  To work on a particular project?  To change companies or industries or fields of endeavor? 

This will require some soul searching on your part because your plan must be calculating and yet authentic.  Why?  We all know when a brownnoser is being deceitful, don't we?  Do you want to be counted among them?  Or do you want to beat them at their own game?  To beat them at their own game and to reap the benefits that are rightfully yours you must be sincere about your effort.  You must truly believe that the promotion, raise, project, job, etc. are in the best interest of EVERYONE involved, not just you.