Assuming you’ve created a (positive) impression with important people in your organization, you’ll need to be sure that each idea you share is positioned in such a way that it serves your ultimate purpose – to get you noticed and to move you ahead in your career, whatever that looks like for you. This means that you’ll need to put some SPIN on your idea that reflects your position.
SPIN’ing should be used in the same way. If I tell you the glass is half empty, I can incite a riot. “Oh my God, we’re running out of water. The glass is half empty! Quick, fill your glasses!” However, the same situation presented in a different way, the glass is half full, can invoke an entirely different response. “Oh, gosh, there’s plenty of water. Look, that glass is still half full. There’s no need to rush or panic.”
Did I lie? No. But if my objective was to be sure everyone had a full glass of water, by positioning the glass as half empty, I created a sense of urgency. If my objective was to be sure that no one had a full glass of water, by positioning the glass as half full, I created a sort of complacency. You can create excitement or complacency for your ideas in the same way. Watch a Brown-Noser in action – they are SPIN masters.
Continue reading "Another Brown-Nosing tactic for your PR campaign -- SPIN" »

Recent Comments